So you have your plan and you have your film in the can (or usually on memory cards to be more precise). The process now moves into post-production. This is where all that meticulous planning is rewarded and the raw footage is transformed into a visually compelling video.
There are post-production houses that specialise in the high-end stuff where they can add in colour correction, 3D special effects etc. This is big budget stuff.
For mid – lowish budget video, most production houses worth their salt will have the ability to post produce to a high standard. Editing software is a battle between Adobe and Apple with Adobe arguably beginning to win due to the fact that it offers a much better graphics and affects package (and you don’t pay an upfront license cost). This doesn’t mean Star Wars type production but what it can offer is quality and creativity that will allow your film to stand out from the many of the penny pinching videos you will see on YouTube.
A lot of the look and feel of graphics, extra effects, music and voiceover will have been decided during the pre-production phase. These will be added to your film during post. The good thing is you will have signed off on these already so there should be no surprises.
Once post-production is completed (usually 75%+ of production time) you can upload to your player. YouTube is still the best for its ability to be social. Vimeo is great for creative work and there are also commercial players such as Brightcove and Kaltura that have their place for stats and understanding how your viewers are reacting to the film.
So film uploaded, hurrah, now all you’ve got to do is get people to watch it. That’s the hard part. But, as we have said all along, it should have been sorted out in planning. In Episode 4 we look at some of the options on distribution.