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The Online Video Election

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The Online Video Election

| Video Content | April 02, 2015


We are using tonight’s TV’s party leader debate to kick off our election video watch. We will use our esteemed organ: ThePeloton Video Blog to countdown to the UK General Election through the eyes of the social video viewer. This will be the first election where YouTube will (or at least should) be heavily employed as an important plank (as they say in politics) of reaching an 18-34 audience (and getting older).

Let’s start with the Conservatives… https://www.youtube.com/user/webcameronuk …who need to change their channel url! Of course the best funded parties can afford top UK advertising agencies and that is obvious when looking at production quality. The Tories use emotion and ‘real’ people to tell us what they want. The Prime Minister then answers what he wants in a bid to resonate with ‘the people’. Highest YT subcriber rate of all the UK parties.

Liberal Democrats https://www.youtube.com/user/LibDem are majoring on Nice Guy Nick Clegg. His TV performances arguably made the difference to the party’s performance last time around. He just seems like a decent chap. Check out the Open Doors film with Clegg, almost identical to the Conservatives current offering.

Labour https://www.youtube.com/user/theuklabourparty have been the busiest. 15 films in a week. They’ve used celebrities, a range of people from different walks of life and a video aimed slap bang at tonight’s debate. Labour take the online video lead to date.

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UKIP https://www.youtube.com/user/ukipofficial They have three channels and all seems to aim to do the same thing. Loads of video but nothing particularly recent or aimed at explaining policies or appealing to a wider public. They need some help.

The Green Party https://www.youtube.com/user/greenpartyew get video and have produced a number of well produced films that get their point across. Caroline Lucas is a good presenter and offers a strong argument into public ownership of the railways. Best of the smaller parties.

SNP https://www.youtube.com/user/TheSnp Superwoman Nicola Sturgeon can speak directly to camera without a single wobble before walking out to stage to speak to a conference, there’s no possible re-takes available there. YouTube appears important for SNP and we look forward to see how they develop over the next 6 weeks.

Plaid Cymru https://www.youtube.com/user/plaidtv with a PPB and a number of uploaded conference speeches, Plaid Cymru aren’t using the platform as it could be. They’re lacking the creativity and intent that the Greens and the SNP have shown so far.

6 weeks to go, the UK General Election video countdown starts here, it should be an enjoyable ride…

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