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Video Campaign Done Well – Part 1

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Video Campaign Done Well – Part 1

| Uncategorized | November 19, 2012


Well played Air New Zealand. This is a case of a brand liking a video idea and then really going to town on it.

http://www.youtube.com/watch?feature=player_embedded&v=cBlRbrB_Gnc#!

And how it’s worked. 9.2 million views to date, 58,000 YouTube likes, 10,000 YouTube subscribers. In the UK, it’s had press coverage from pretty much every mainstream media brand you can think of. This was launched on 31st October so you can pretty much double these stats in a couple of months.

 Take a look at their other work, they take video very seriously… in a not too serious way.  Bet it’s going down a storm in Middle Earth!

jon@thepeloton.tv
www.thepeloton.tv

 

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