The British Library was an apt venue for the recent B2B marketing shindig. In this venerable seat of learning, marketing folk gathered to listen to words of wisdom from such gods of technology as Cisco, Google and IBM and digital consultancies such as Birddog and Cyance.
Amid the extravagant claims, the mind-dazzling facts and the snappy sound-bites, there were some genuine nuggets suggesting that video will play an increasingly important role in the B2B marketing mix.
According to Steve Kemish from Cyance, “B2B and video are a marriage made in heaven”.
We got the chance to interview some of the conference speakers including Steve, here’s what a few of them had to say….