From ad campaigns to music videos to polls, 2011 was the year when brands started to wake up to the potential of interactive video. So 2012 could be the year when it comes of age, especially for brands and businesses that are seeking innovation and customer engagement.
At Peloton Towers, we’ve done a show of hands on our five favourite interactive videos this year. And, as you’ll see from our choices, it’s not just the big boys that made our festive list.
5 – Google Chrome. As you’d expect from the tech gods, this video commercial to explain and promote Chrome is cool, classy and imaginative.
4 – University of the Fraser Valley. This video is proof that you don’t need a big budget to promote your services. The film may be unsophisticated but it looks like they had fun making it.
3 – Make Justice Work. We should like this one – we made it! Like a choose-your-own-adventure book, this campaign video allows the viewer to decide the fate of a fictional character and witness the consequences.
2 – BT Vision. This video guide is quite simply a good-looking and easy-to-use showcase of interactivity.
1 – Uniqlo’s Innovation Project. A seriously big budget and a serious wow factor, this interactive catwalk blew our collective minds.
If you agree/disagree or have seen other great uses of interactivity in video, then feel free to comment or offer alternatives.