Following an illustrious career at CNN, Sky and ITN, Adrian has spent the last 2 and a half years becoming a thought leader and flag waver for publishers and brands to think clearly about what they want to achieve with video.
He concentrated his talk around 3 key themes.
1. The need to prepare. Adrian offered some thoughts about what it takes to make a good film and why it all starts with what you want the film to achieve and work back from there.
2. Don’t hide your video in YouTube or in a company website. Promote it and trailer it. Follow the examples of the BBC and ITV and let users know what’s coming in.
3. DIY or get the professionals in? Sometimes a short film for soundbites or a more edgy product demo can work. If however you want a level of quality to reflect on the business, get the professionals in. Whilst they are in, get them to help direct and train your own staff – saving money in the long run.
If you would like a copy of the presentation please get in touch with email@example.com. Or prepare for Adrian to visit a seminar theatre near you soon.