The champagne is flowing at ThePeloton.tv this week. We are celebrating our 3rd birthday and crikey, what a 3 years it’s been.
We launched ThePeloton.tv as we saw that there was a space for a team that could make broadcast standard video at the kind of cost that traditional production companies would have turned their backs on. We saw that online media companies were the commissioners of the future and that video content would come from traditional content creators
Cycling fetishist Matt had started ThePeloton with a camera and a mac. Bus man Jon quickly partnered with Matt to bring in some much needed clients and our first ever job was created for publisher IDG and IBM. It was the sign of things to come.
Taxi fan Adrian turned his back on the TV industry having seen that ThePeloton.tv were making waves in the world of online video. He looked to add a little intellectual panache and editorial rigour to what was now hours and days’ worth of video content leaving ThePeloton Studio every month. His first project with HSBC is still lauded today.
Since then, IT interviews, awards, makeovers, fashion gurus, Prof. Brian Cox, nervous breakdowns, a studio full of 4 year olds, interactive video, cycling, bussing and taxi-ing has seen us through this exciting three years.
Despite rumours of takeovers and million pound investments, ThePeloton.tv resolutely remains focused on creating top quality content. Quality rather than budget is now the key and we have continued to invest in kit, people and techniques. And that means that we stay on top of our game… for you… forever.
Now if you don’t mind ‘Oops Upside Your Head’ has just come on and Adrian is at the head of the train…