On joining the ThePeloton.tv, Sarah says “Brands are fast creating and owning content. Video will be their chosen platform due to its immediacy and engagement. With ThePeloton.tv’s experience in broadcast journalism and brand communications they are set to be at the forefront of this. There is a determination and passion here to make great content and I can’t wait to help them grow and fulfil their potential.”
Just Media Founder Sarah du Heaume joins ThePeloton.tv
The entrepreneur and founder of Just Media, Sarah du Heaume, has joined the board of the business video content producer ThePeloton.tv.
Du Heaume has over twenty years worth of experience in brand management, digital media and the technology sector. She started Just Media in 1995 and sold it to Aegis Media plc in 2005. She now runs the business consultancy Fledge.
ThePeloton.tv’s Director and Executive Producer, Adrian Smith, says “Sarah joining the good ship Peloton means that our teams can focus on making innovative and effective content with the knowledge that the business is in good hands.”