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IBM @ AOP B2B and the like..

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IBM @ AOP B2B and the like..

| Uncategorized | March 23, 2012


As the video partner of B2B Marketing magazine, we take an interest in all things business-to-business. That’s why we thought it wise to attend the Association of Online Publishers’ debut B2B Conference and film some of the industry leaders at the podium. The subjects of the presentations ranged from brand awareness to the belief that audience data is now a publisher’s greatest asset. However, the star of the show was Caroline Taylor, VP Marketing for IBM UK and Ireland. B2B Marketing’s editor Joel Harrison jumped at the chance to interview Caroline on the way the B2B sector is changing.
And here’s the interview. If you want to see and read more about the AOP’s B2B event, go to this website.
http://www.b2bmarketing.net/

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