Hot in the City.

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Hot in the City.

| Uncategorized | August 22, 2011

You go away for a spot of rest and recuperation and return to Blighty and ‘r&r’ of a different kind…riots and recession. Meanwhile, in my absence, ThePeloton has gone all cultural.

Whilst the country simmered, our creative team members were sheltering from the angry mob in the genteel surroundings of Syon House in West London. They were busy shooting a film for the artist Yinka Shonibare MBE. Yinka’s ’ Nelson’s Ship in a Bottle’, features on the fourth plinth in Trafalgar Square. http://www.yinkashonibarembe.com/present.html. ThePeloton’s film for Yinka will be shown in New York next year.

As well as the Yinka shoot, avoiding the riots and working on commissions from clients such as the CBI, The Register, Asus and Crucell, we’ve recently dipped our nicely manicured toes into the weird and wired world of Kate Maltings – Video Diarist. ThePeloton was tasked by the digital publishing giant Glam Media to create a series of videos sponsored by Canesten.

We scripted, directed, filmed and delivered 3 films following the trials and tribulations of a modern girl’s summer.  The project showcases our work as well as Glam Media’s bespoke ad unit, which houses video as well as links to all sorts of super microsites, competitions and content created by Glam’s in-house editorial team.


Bring on Autumn, we could all do with a rest!

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