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Fashion Video Victims

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Fashion Video Victims

| Uncategorized | August 21, 2012


While you were lying on the beach supping cocktails and rubbing in the Piz Buin, ThePeloton boys have been mixing with the fashion crowd. We have been in far flung glamorous hotspots shooting the good looking for our fashion retail chums.

Yes, fashion companies are alive to video and all that it offers to the image conscious online user. The IMRG Capgemini E-retail Sales Index revealed that fashion accessories and health and beauty were two of the main reasons why internet sales rose over 17% year-on-year in July.

The fashion industry was one of the laggards into getting their brands online, this is all changing now and video is behind this rise. Video allows the clothes to be viewed as they are supposed to be – worn by someone moving, rather than as stills on a page.

The emergence of click-to-buy ‘interactive video’ will be another poke for internet fashion sales and we fully expect to be spending the next 18 months hanging out on the beach with Kate Moss and mates filming that season’s latest looks all to be bought via video.

Gucci were one of the first to bring this style of video to computer screens, take a look and see what you think….

http://www.gucci.com/us/worldofgucci/shoppable_video/shop-this-video-cruise-spring-summer-2012

With internet sales growing 4 fold on mobile, its lucky for you that ThePeloton has developed this technology in HTML5 too. Shopping from a film on an iPad round the pool…it’s surely what the internet was made for.

jon@thepeloton.tv
www.thepeloton.tv

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