Today marks the launch of Fashion Call Out.
We are seeking exciting online fashion retailers for a super new project. Followers of ThePeloton.tv will know that we have developed interactive video. This innovative tool allows users to click within the screen and buy from it. This has now been developed for the HTML5 platform and therefore we are looking to launch our (and possibly the world’s) first tap-to-buy film.
The aim of this project is to seek the right retailer and to work together creatively and with the spirit and enthusiasm that this project will demand.
The end result will be that we produce a number of video catalogue type films that enable users to tap and buy!
The first shouts have gone out on social media to recruit the right retailer and we will use this blog to update you dear reader on the progress, tears and rollercoaster of excitement we expect.
Looking forward to the next update!