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10 things you need to know about our new site.

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10 things you need to know about our new site.

| Uncategorized | February 18, 2011


          Website design is an emotionally charged business, everyone has a strong opinion.
          Fuller’s Jack Frost doesn’t help.
          Thankfully, no-one was injured during the making of this site.
          But we nearly fell-out over the colour of the logo.
          A blue and green logo made us look like a leisure centre. It was rejected.
          At one point, it went bright orange.
          Sensibly, we settled on blues and purple, our original choice.
          The mission statement was re-written about ten times.
          The words ‘value-added’ were banned from the text.
          But the phrase ‘engaging video content’ is used six times.
          Make that seven.
          It has nothing to do with search engine optimization….ish.
          There are more than ten things to know about our site.
          The aim of the redesign is to reflect the shiny new us: dynamic, business-like and surprisingly sophisticated.
          We think it hits the mark.
          Huge thanks to Lokomotive – sie@lokomotive.com  for the design, the build and the deep wells of patience.
          Now onto the making of the video on the writing of the blog about the re-launch of the site.
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