Account based marketing is one of the new buzzphrases in the B2B marketing world. It’s essentially the desire to target a very niche audience of potential clients. And that ultimately means data driven profiling and the creation of more personalised content.
When it comes to video, there are a number of ways to do this without incurring the vast expense of commissioning and producing videos that are geared up to each individual you are aiming to target in your campaign.
The Peloton’s creative guru, Matt Warnes, will be holding court on this subject and offering up a few solutions on 29th June at a symposium put together by Pulsecomms.
There are still places left, but they’re going fast…we hope to see you there!