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Top 5 Interactive Videos in 2013.

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Top 5 Interactive Videos in 2013.

| News, Technology | December 12, 2013


The Peloton’s Top 5 Interactive Video chart. It’s as Christmassy as crackers, dodgy jumpers and four bird roasts. This year, as the brands have got on-board, the budgets have got bigger and the videos have become ever more creative. Next year, we predict that medium will start going beyond hotspots and click-to-buy as viewers get used to the technology. Anyway, let’s get on with the list. Here are this year’s choices..

Number Five. The Nationwide Building Society. It’s a good example of a video that’s pushing the boundaries of interactivity as it allows the viewer to choose their own path. Take a look.
https://www.youtube.com/user/NationwideBSocietyUK/remortgaging

Number Four. Fashion brand Dockers team up with Tinie Tempah to create a shoppable video. Tinie raps whilst you get the chance to peruse the clothing line.
http://www.complex.com/style/2013/10/promo-tinie-tempah-dont-sell-out-shoppable-video

Number Three. Excitement over the new series of Sherlock is going into overdrive. This interactive trailer gives the viewer a myriad of options and extras. Nice.
http://www.wirewax.com/sherlock

Number Two. St John Ambulance released an excellent interactive video on its site that features information on how to administer first aid. It’s powerful, it’s emotional, it works.
http://savetheboy.sja.org.uk/savetheboy/

Number One. Bob Dylan, cutting edge? Yes you heard it correctly. He released an interactive video of his classic “Like a Rolling Stone” on his website. It’s got sixteen different versions. It probably cost a fortune but it’s really rather good, even if you’re not a fan.
http://video.bobdylan.com/desktop.html

A little bit about us. The Peloton firmly believe that you don’t need to spend an arm and a leg to make your video interactive. You just need a bit of imagination. Take a look at our reel. It shows what can done.
http://www.thepeloton.tv/portfolio/the-peloton-showreel/

adrian@thepeloton.tv
www.thepeloton.tv

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