The Peloton’s Top 5 Interactive Video chart. It’s as Christmassy as crackers, dodgy jumpers and four bird roasts. This year, as the brands have got on-board, the budgets have got bigger and the videos have become ever more creative. Next year, we predict that medium will start going beyond hotspots and click-to-buy as viewers get used to the technology. Anyway, let’s get on with the list. Here are this year’s choices..
Number Five. The Nationwide Building Society. It’s a good example of a video that’s pushing the boundaries of interactivity as it allows the viewer to choose their own path. Take a look.
Number Four. Fashion brand Dockers team up with Tinie Tempah to create a shoppable video. Tinie raps whilst you get the chance to peruse the clothing line.
Number Three. Excitement over the new series of Sherlock is going into overdrive. This interactive trailer gives the viewer a myriad of options and extras. Nice.
Number Two. St John Ambulance released an excellent interactive video on its site that features information on how to administer first aid. It’s powerful, it’s emotional, it works.
Number One. Bob Dylan, cutting edge? Yes you heard it correctly. He released an interactive video of his classic “Like a Rolling Stone” on his website. It’s got sixteen different versions. It probably cost a fortune but it’s really rather good, even if you’re not a fan.
A little bit about us. The Peloton firmly believe that you don’t need to spend an arm and a leg to make your video interactive. You just need a bit of imagination. Take a look at our reel. It shows what can done.