Have we got an event for you! ThePeloton’s Jon Westbrook will be holding court on the value of producing creative video content for financial brands. He’ll be issuing a call to arms for marketing departments to start thinking more creatively if they really want their audience and customers to engage with their video content and share it with their friends and peers via social media. He’ll also be putting forward the controversial case that view count for B2B video should no longer be the primary metric when measuring the success of a video campaign.
Jon will be joined on the rostrum by Peter Mason from Addition + and Greg Holbrook from Oban Digital. The subjects up for debate will include: the future of SEO and the science of programmatic. The merriment will be overseen by Mr Joel Harrison, the Editor-in-Chief of B2B Marketing.
This special event is a morning seminar to be held on November 12th in the City of London. If you want to find out more about the event or you want to register to attend then here’s the link. You’ll also find a rather splendid video (produced by us) that will give you more details of what’s in store.
If you want to get the most out of your digital marketing efforts. If you’re looking to be inspired. Or you simply want to hear the opinions of your peers, then this is the event for you. September 29th – save the date!