Interactive Video Offers a Solution for Content Commissioners.
According to a recent report from Rapt Media, the biggest challenge with content for marketers is gaining ‘deeper insights beyond clicks and views’. ‘The Future of Content’ reports makes for good reading. It includes such stats. as 59% of marketers want deeper levels of measurement for their content and 75% of them say content needs to be more personalised.
Interactive video solves this challenge by offering a personalised experience for viewers whilst measuring and gathering every click, every hover and every response made by the content consumer. ThePeloton’s interactive solution, I-VDO, takes data gathering to a new level.
To find out more about what I-VDO can offer you and your business, check out this site.