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Purple is the Colour..Video is the Game.

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Purple is the Colour..Video is the Game.

| General, News | May 28, 2013


We launched our first proper, grown-up website two and a bit years ago and our first blog was a rather self indulgent list about the new website. A hell of a lot has changed since then. And so it’s time to re-launch our site and craft a new self indulgent list.
So here it is..in celebration of our new site..ThePeloton’s 5 Really Important Things That Have Changed Over The Last Two And A Half Years.

5 – Video has gone from ‘nice to have’ to becoming central to many company websites. It’s a great way to get your message across and showcase your talents and services. It’s also essential for SEO. But we would say that wouldn’t we..
4 – We used to call it viral, now we call it social. They’re the wildly popular clips that get shared at breakneck speed. We’ve got a new name for it, wildfire video? It could catch-on.
3 – YouTube. It’s gone from content host to content commissioner. The TV networks are quaking.
2 – Interactivity. It’s made video measurable, shoppable and responsive. It’s a revolution..you’ll see.
1 – Cats have taken over the internet and every site should have one. According to a recent report, cats
make up over 80% of the internet. So try sneak one onto your site.

Oh yeah, a few things that haven’t changed. We still don’t like orange. Yellow’s OK. We like purple..but you probably noticed that.

Thanks to Bearcat Digital for creating our new site. You will be paid in tickles and treats.
Adrian@thepeloton.tv
www.thepeloton.tv

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