Now we all like a good analogy over here at Peloton Central, so we thought we’d use an iceberg to explain the range and options open for companies to utilise video. Why? Well gather round and let us explain. The tip of video’s iceberg is B2C content. This is high profile content aimed at the
The Business Video 5 Step Guide. Choosing the right type of video for your company often creates a lot of debate. Appreciation of video is quite personal and therefore opinions can differ wildly in any one business. We heavily recommend that a business rather than looking at individual videos addressing individual (or multiple) issues your
Brands are increasingly employing video to enable their message to be communicated to their target audience, Video offers powerful attributes in terms of engagement and content support for sales and marketing teams in B2B. According to the Demand Gen report the use of video content in B2B marketing increased from 8% of companies employing it
If you’re looking into commissioning video as part of your marketing strategy then it’s highly likely that you will soon find yourself discussing the on-screen ‘look and feel’ of the films. And this usually involves graphics. Graphics are designed to complement your content and reinforce your marketing message. They should help to tell your story
Katy Perry’s ‘Firework’. It’s an ear worm of a tune; it’s upbeat; it perfectly fits the theme of your beautifully filmed corporate video. In fact, it’s just the song to inspire your customers to get online and start snapping up your wares with giddy abandon. But wait a second. It will also cost you a
The cost for video is often the first thing we are asked. Video is probably more variable than any other creative there is. For the same film quotes will range from £30,000 + from ad agencies who have a large management structure to pay for (ahem) through to £500 for someone you know with a