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Paid for Comment, Part Twelve.

The Paid for Comment team have been quiet recently and some of you may have been concerned as to their well-being. Its OK, they’re fine. People keep paying them for comment, hence been a bit quiet. However a month is along time in Content Marketing and branded video. So rather than review 2011. We feel

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Property Week and The Peloton

LONDON, January 4, 2012 — /PRNewswire/ –Giles Barrie invites PropertyWeek.com’s audience to take part in its first ever interactive video survey, capturing the market’s opinion on European retail. Launched the same week that MAPIC, Europe’s premier retail event opens its doors to thousands of delegates, Giles Barrie asks what the future holds for developers, investors

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The Peloton’s Interactive Top 5.

From ad campaigns to music videos to polls, 2011 was the year when brands started to wake up to the potential of interactive video.  So 2012 could be the year when it comes of age, especially for brands and businesses that are seeking innovation and customer engagement. At Peloton Towers, we’ve done a show of

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The Power of Video

Preview Networks is a European video distribution network in the entertainment and social sector. They also write a very good blog on video. We couldn’t help but steal this one as it makes a great case for why companies should invest in video…. Recently I have been asked for several sources that document why video

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Paid for Comment, Part Eleven.

We’ve come over all unsure, a little should we say, undecided. We are very much sitting on the fence. We at The Peloton are great believers in brands partnering with media companies to produce commercial content that gets the sponsor’s message across whilst also giving the users something good to read/watch/interact with. Media companies are

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Video and B2B: A Marriage Made in Heaven.

The British Library was an apt venue for the recent B2B marketing shindig. In this venerable seat of learning, marketing folk gathered to listen to words of wisdom from such gods of technology as Cisco, Google and IBM and digital consultancies such as Birddog and Cyance. Amid the extravagant claims, the mind-dazzling facts and the

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Paid for Comment, Part Ten.

Phew. So that was 9 hours of speakers, presentations, jaw aching chitter chatter and a Friday evening worth of video at the superb Accelerate: Peak Performance Marketing Conference from wonderful B2B Marketing (http://www.b2bmarketing.net/).   Like most people, I enter a conference with a number of fears. Mine is usually that someone will work out I’m

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Using Interactive Video to Make Justice Work.

‘Community or Custody’ is a campaign to investigate whether community sentences work better than prison terms to stop persistent offending. ThePeloton has teamed up with Make Justice Work to launch an interactive video to promote the campaign. The video features a fictional character called Peter. However, his story is based on real anecdotal evidence offered by ex-offenders. Using ThePeloton’s

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Another day, another technology film.

Fast becoming the technology filmmakers du jour, ThePeloton is pleased to reveal the latest series of videos for IDG Communications and the new Samsung Galaxy Tab. IDG Comms not only has its own websites but it can also pass content on to the rest of its network of hundreds of partner tech sites. Therefore increasing potential

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Video Case Studies: Spreading the Word.

For businesses, client testimonials are a great way of spreading the word about the quality of your services. We believe that video case studies can take this a step further. Films can have a greater impact than text and they’re ready made for sharing. Some of our clients tend to agree.  GI Direct is an integrated

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