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The Peloton and the B2B Marketing Summit

The Peloton will be filming the B2B Marketing Summit on June 14 at The Brewery in London. Why should you attend and what’s it all about…well read on. Social media marketing. Do you know that you can generate an additional 18% of traffic to your website if you let customers share reviews of your products

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Paid for Comment, Part Fifteen.

It’s all change in Publisherland. We hot footed it over to the PPA Conference at the rather grey Hilton on a rather grey day to hear some thoughts, plans and tactics underway at some of the UK’s leading magazine and digital publishers. When listening to publishers you get the feeling that life hasn’t been that

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Paid for Comment, Part Fourteen

Two recently published studies have rather shaken the foundations here at Peloton Towers. We aren’t usually ones for hyperbole and take surveys with a pinch of salt as they always tend to favour the businesses and associations that commission them. It’s like when Adrian of Peloton fame announces that East Dulwich has been voted the

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Click-to-Buy Video is the new Black

OK it’s been around for a while, but click-to-buy video is finally finding its feet. Retailers, in particular fashion brands, are waking up to the potential of this technology that allows viewers to gain more information about a product by hovering over the item and then clicking through to the e-commerce site to buy the

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Tales from a Dark Room: HTML5 Video

Part 1: HTML5 and why bandwagons can be costly and dangerous. As HTML5 Video is the big thing for clients at the moment, it’s important to remember that HTML5 is an unfinished specification. Smart clients can see the next thing coming and HTML5 is a big thing coming. It will help define how we interact

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IBM @ AOP B2B and the like..

As the video partner of B2B Marketing magazine, we take an interest in all things business-to-business. That’s why we thought it wise to attend the Association of Online Publishers’ debut B2B Conference and film some of the industry leaders at the podium. The subjects of the presentations ranged from brand awareness to the belief that

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Publishing Expo

The renowned business TV producer Adrian Smith spoke at last week’s Publishing Expo to over 100 publishing executives on the need for production quality and storytelling ability when it comes to creating digital video content. Following an illustrious career at CNN, Sky and ITN, Adrian has spent the last 2 and a half years becoming

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The Peloton at Publishing Expo

It’s awards season and we’re getting in on the act. The Peloton is going mob-handed to Publishing Expo 2012 at Earls Court 2. Come and see us on stand B:13 where, on Wednesday 29th between 10.00 and 11.30 am, you will get the chance to hold an actual Oscar…yes, a real one. It was won

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Yinka Shonibare MBE

The Peloton is immensely proud to have helped produce the latest film work by the artist Yinka Shonibare MBE. The film is part of an exhibition in New York’s James Cohan Gallery which opens February 16th and is running through to March 24th. In this multi-part exhibition of new work, Shonibare explores the concept of

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Paid for Comment, Part Thirteen.

Publisher + brand + good idea + results = award. We love a success story, it makes us all warm inside. Especially when wecan say that we have contributed to that success. Leading global sci-tech technology website The Register has built atremendous following in that it publishes news and thought to an audienceof highly engaged

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