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The Land where Content is still King.

There’s a cracking new video doing the rounds on YouTube. No not the South Korean rapper doing the funny dance. The particular film we’ve been admiring and sharing was made by the B2B marketing agency, Earnest. It offers a host of new statistics that are tinkly music to our dainty little ears. For example, 75%

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Tech, Tech and more Tech.

We’re going to let you in on a secret, not a brilliantly kept one mind you….  Our production team has just finished filming the super Becca Laidler and the East Anglian hunk Matt Downton fronting the latest episode of Tech News. It’s a weekly look at the more eclectic, mind bending and some times nonsensical

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Peloton 3 – Bradley 1.

The champagne is flowing at ThePeloton.tv this week. We are celebrating our 3rd birthday and crikey, what a 3 years it’s been. We launched ThePeloton.tv as we saw that there was a space for a team that could make broadcast standard video at the kind of cost that traditional production companies would have turned their

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The Peloton: We Get Around

September is upon us, summer holiday memories are receding, it’s time to get back to some serious graft. And it’s looking like being a busy, varied and adventurous start to autumn for The Peloton’s team. Glam Media has commissioned us to shoot and edit a series of makeover videos for Rimmel. Meanwhile, our editorial chief,

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Fashion Video Victims

While you were lying on the beach supping cocktails and rubbing in the Piz Buin, ThePeloton boys have been mixing with the fashion crowd. We have been in far flung glamorous hotspots shooting the good looking for our fashion retail chums. Yes, fashion companies are alive to video and all that it offers to the

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Clicks Win Prizes

Us creative types never turn our noses up at the chance to create a visually stimulating campaign for  a sexy brand. In fact ThePeloton’s team is busy producing one as we speak. However, our usually cold hearts were warmed by the news that Xerox and its agency Young & Rubicam had won a gong for

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The Science of Social Video.

The viral video isn’t dead it’s just grown up a bit and been renamed ‘social video’. Social videos are proper content that engages audiences. They’re shared around because they’re so compelling. And the good news for brands is that they’re being consumed, enjoyed and shared despite being for used for marketing purposes.  http://www.unrulymedia.com/blog/2012/6/28/social-video-lab-launch-brand-prevalence-has-no-negative-eff.html Our good

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ThePeloton.tv; A Rallying Cry.

ThePeloton.tv were fortunate enough to film the B2B Marketing Summit this week. We have worked with the team at B2B Marketing for some time and jolly decent they are too. While capturing wonderful content from various delegates extolling the virtues of their various marketing concepts, our business cards were being ripped out of our hands

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Feeding the Family.. And their Subjects.

You are about to have 4 days off work,the country has turned extremely patriotic, the nation’s high streets are a dazzling red, white and blue. So, when you have your friends around this weekend, what do you cook them? ThePeloton.tv’s friend will be getting spaghetti bolognese as that’s all we can cook.But William Sitwell at

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The Peloton Visits Google

We are often asked to give our thoughts on digital video. It’s mainly because we’re really good looking and say things like zeitgeist. No less than Google invited us into their offices and, of course, when Sergey and Larry ask (well kind of) who are we to thumb our noses. We were taken up to

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