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As has become tradition at ThePeloton, we are partnering with the Publishing and Media Expo (hence PME) this year to gather all the greatest content and thoughts from media titans such as Adobe, Dennis, Haymarket and.. ThePeloton. Yes, that’s right Jonathan Westbrook media thinker, strategist and loveable rogue will be discussing innovation in media. Taking

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5 Predictions for Video in 2013

Psst… just between you and ThePeloton, here is what will happen in video in 2013. We will look back in December and see what came true – all of it obviously! 1. YouTube YouTube’s owned channels will multiply in 2013. As advertisers continue to pour money into online video advertising, views must be created to

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The Interactive Video Top 5 List

Now in its second year, The Peloton’s Interactive Top 5 Video list is fast becoming a Christmas tradition. It’s a list of some of our favourite videos in 2012 that employed whizzbang interactivity to engage viewers. So here it is…as Slade would say…. Number 5.Foster’s Good Call Centre is an interactive platform that offers advice

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Top 10 Video Trends

Here’s a great blog from our good friends at B2B Marketing about why video is now so vital. I’m sure you know that already but it does feature comment from ThePeloton’s very own Matt Warnes.http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/top-10-video-trends See what you think. adrian@thepeloton.tvwww.thepeloton.tv  

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Video Campaign Done Well – Part 1

Well played Air New Zealand. This is a case of a brand liking a video idea and then really going to town on it. http://www.youtube.com/watch?feature=player_embedded&v=cBlRbrB_Gnc#! And how it’s worked. 9.2 million views to date, 58,000 YouTube likes, 10,000 YouTube subscribers. In the UK, it’s had press coverage from pretty much every mainstream media brand you

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The Age of the Catalogue Film is Upon Us

Our office has, of late, resembled a Blue Peter appeal office, with postcards and letters from fashion retailers all over the UK still strewn across our deep pile carpeted floor. However, after much heartache, strong differences of opinion and not a little excitement we can announce that we are partnering with the excellent Children’s clothing

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Fashion Call Out.

Today marks the launch of Fashion Call Out. We are seeking exciting online fashion retailers for a super new project. Followers of ThePeloton.tv will know that we have developed interactive video. This innovative tool allows users to click within the screen and buy from it. This has now been developed for the HTML5 platform and

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The Futurists’ Futurist

Friend of ThePeloton, wannabe futurist and public speaker, Zohe Mustafa, gave a talk at the E-commerce Expo. Now this wasn’t a video speech per se but looked at marketing in 2025 and how we get there. Video of course is integral but it’s how it will be viewed and used that’s so white knuckle-ridingly exciting. The

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Take Part in our Video Poll

ThePeloton has teamed up with our good friends at B2B Marketing to create an innovative video poll and we would love you to respond. It’s aimed at media agencies and brands and, in fact, anyone who regularly commissions video as part of their marketing mix. We want to pick your grey stuff about how much

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