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Top 5 Interactive Videos in 2013.

The Peloton’s Top 5 Interactive Video chart. It’s as Christmassy as crackers, dodgy jumpers and four bird roasts. This year, as the brands have got on-board, the budgets have got bigger and the videos have become ever more creative. Next year, we predict that medium will start going beyond hotspots and click-to-buy as viewers get

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Video: The How-To-Guide

‘How much?’ is normally the first question that gets asked about making video. The second one is ‘What happens now?’. It appears to us that the process of creating a video is not altogether obvious. In fact, having dealt with some creative agencies, it can be shrouded in mystery (hence the ‘how much’ question always

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Interactive Video Just Got Better

ThePeloton.tv are proud to announce that their in-house development team have released Version 5 of Interactive Video. This means that our technology is the quickest, intelligent and robust on the planet. The new framework is built around HTML5 which means that interactive video will play seamlessly on tablets as well as desktops and notebooks. This

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Get Shorty and other industry killers..

As you will know, one of those feted ad creative people made a statement at the recent Ad Week that the 30 second commercial is dead. It’s either long (3 min + ) or very short.. i.e. 5 or 6 seconds. When one of my after-first-glass-of-wine Twitter posts suggested that ad land had been seriously

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Shoppable Video: Where Commerce meets Content.

They beat us to it. By ‘they’ I mean the digital agency group Syzygy. By ‘it’ I mean defining 2013 as the year of the shoppable video.  With brands such as Gucci, ASOS and Juicy Couture dipping their toes into the click-to-buy market in 2012, Syzygy claims this is the year when shoppable video takes

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The Evolving Role of Social Media

A few years ago, news organizations were unsure about social. Journalists were apprehensive to create Twitter accounts and media companies questioned whether a branded Facebook fan page was necessary. Donec nec lectus mi, quis semper nulla. Morbi eget nisl at sem ornare dignissim. Donec fringilla hendrerit nisl eget fermentum. In gravida feugiat tellus, cursus consectetur

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