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Video Content..That’s Personalised

Account based marketing is one of the new buzzphrases in the B2B marketing world. It’s essentially the desire to target a very niche audience of potential clients. And that ultimately means data driven profiling and the creation of more personalised content. When it comes to video, there are a number of ways to do this

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Media Training with a Twist

Our friends at Jericho Extraordinary Experiences approached us about a media training session in November, two months later the ideas that we scribbled down on the back of a beermat have come to fruition. http://www.jericho.uk.com The main thrust was to create a ‘fun’ and ‘interactive’ day out that combined media training with the adrenaline rush

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Best Interactive Videos of 2015

Those of you who have followed ThePeloton’s trajectory will know that we offer an interactive video service with a viewer data gathering function second to none. Next year this service will be rebranded as IVDO. Ahead of this move, we’ve decided to stick with our old tradition and offer up ThePeloton’s Festive Top 5 Interactive

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Calling all Finance Marketers..

Have we got an event for you! ThePeloton’s Jon Westbrook will be holding court on the value of producing creative video content for financial brands. He’ll be issuing a call to arms for marketing departments to start thinking more creatively if they really want their audience and customers to engage with their video content and

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Five Years Later..

When you start a business you have a new line of thought that goes through your mind. Instead of ‘I hate my boss, I hate my boss’ ad infinitum, it’s more ‘When I have so much money I think I’ll buy a….’ . Of course, it doesn’t really work like that. There are a lot

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The Peloton are Certified

YouTube is the world’s 2nd biggest search engine. YouTube grows daily in terms of users (1 billion unique users per month, 1 hour watched for every person on the planet!). While there is a perception that YouTube is for cat lovers and teens, this is slowly being dispelled and there is evidence that the grown-ups

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An Online View of BBC3 Closure

The closure of BBC3 is one of the biggest nods towards the acceptance that viewing will take place across internet-enabled devices. There is no other way to look at this now and we have to accept that the traditional way of broadcasting and the behaviour of the TV viewer is changing dramatically (as has been

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Four and a Half Years Later..

Four and a half years in one minute and forty one seconds. Yep, it’s our new showreel and it reflects our work since ThePeloton emerged kicking and wailing in 2009. It’s the fourth showreel that we’ve done and shows off our more serious side. Yes we can do viral videos and yes we all like

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