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Monthly Archives: June 2015

ROI From Video? No problem

In B2B, marketing ROI is still king. Video could be its queen. If you took a poll of B2B marketing managers on what they would like to produce more of it would be online video of one form or another. However the reason that video is not Queen but more lady in waiting is that

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Video How to: Being Interviewed on Camera

You may be asked to appear for an internal HR video, a news report or a showcase of your company’s expertise. Some of you will be naturals at it, some of you will start palpitating at the mere thought of it. But, appearing on camera representing your company is becoming an increasingly common occurrence for

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How to Create successful YouTube Content for your Business

With brands beginning to invest more of their marketing budget in video content, the realisation is settling in that you can’t just produce a film and the audience will come. Getting your video messaging seen and then hoping that people will keep with it and not move on soon after pressing play are just two

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