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Monthly Archives: May 2015

Choosing the Right Talent for your Video

Picking the right talent for your video vexes the most creative of minds. Make a mistake and it could undermine your great script and your marketing message. Questions, questions..Should you choose an internal candidate or a celebrity? What are the benefits of using an actor instead of your executive for a presentation? To help answer

How To Guide, Video Content | Leave a comment

Choosing and Using Animated Graphics for your B2B Video Content

Brands are increasingly employing video to enable their message to be communicated to their target audience, Video offers powerful attributes in terms of engagement and content support for sales and marketing teams in B2B. According to the Demand Gen report the use of video content in B2B marketing increased from 8% of companies employing it

Video Content, Video Production | Leave a comment

B2B Video – A case study

The Peloton is a boutique video production company with a wide range of skills. But sometimes we’re called upon to produce content that is a bit above and beyond our creative capacity. It is then that we have to work like an agency and dive deep into our well of contacts. Connected MX was one

Case Study | Leave a comment