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Monthly Archives: November 2013

Commissioning Business Video: The 5 New Golden Rules.

1 – Content is still King. Make sure that the content you’re commissioning is editorially robust and tells a good story. Thought leadership and content marketing are better ways of getting your values across than promotional material. The addition of humour or an emotional element will also help you gain more views. Graphics are also

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YouTube Channel Audience Building: a Case study.

Watchers of ThePeloton will be aware that we have been producing content for YouTube’s very own football channel. This is a mix of action, humour, news, transfer gossip, top skills and content from a number of top leagues around the world. It’s certainly been fun. We’ve been able to be kids again! But what is

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