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Monthly Archives: February 2013

Green shoots of Recovery for Publishers

There seems to be a lot of conferences about at the moment. I wonder how many people actually do any work. We are no different in not doing any work due to attending an astounding number of conferences. But at least we know a lot. This week saw Briefing Media’s Digital Strategies conference. It was for

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Shoppable Video: Where Commerce meets Content.

They beat us to it. By ‘they’ I mean the digital agency group Syzygy. By ‘it’ I mean defining 2013 as the year of the shoppable video.  With brands such as Gucci, ASOS and Juicy Couture dipping their toes into the click-to-buy market in 2012, Syzygy claims this is the year when shoppable video takes

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