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Monthly Archives: July 2012

Clicks Win Prizes

Us creative types never turn our noses up at the chance to create a visually stimulating campaign for  a sexy brand. In fact ThePeloton’s team is busy producing one as we speak. However, our usually cold hearts were warmed by the news that Xerox and its agency Young & Rubicam had won a gong for

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The Science of Social Video.

The viral video isn’t dead it’s just grown up a bit and been renamed ‘social video’. Social videos are proper content that engages audiences. They’re shared around because they’re so compelling. And the good news for brands is that they’re being consumed, enjoyed and shared despite being for used for marketing purposes.  http://www.unrulymedia.com/blog/2012/6/28/social-video-lab-launch-brand-prevalence-has-no-negative-eff.html Our good

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