Monthly Archives: June 2011

Web Video: Going Beyond the Pre-Roll

Interactive video is finally starting to deliver on its promise and it’s the B2B sector that’s reaping the benefit.  The video production company ThePeloton.tv is at the forefront of this step change for online video. It’s developed its own application which is flexible, instantly measureable and offers a boost to a brand’s bottom line. This

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Paid for Comment, Part Five.

At Peloton Towers, we believe that the online video market is rapidly growing up. Web video is no longer the unruly, attention deficient teenage of just a few years ago. And the stats are starting to stack up. According to comScore, both the average length per online video and the average minutes people spent watching

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