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Monthly Archives: April 2011

A whole lot of P’s…

ThePeloton will be out in force at the publishing event of the year, the PPA’s annual conference on May 4th. We’ll be filming and interviewing the great and good of the publishing world for the PPA and for Brand Republic. We’ll also be showing off our interactive video solution. One of the major themes at

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Paid for Comment, Part One.

It is The Peloton’s long held belief that the effectiveness and value of advertising on the internet is catastrophically eroded by the price that media agencies are willing to pay for it. If online publishers want to survive and thrive they will have to turn towards new ways of making money to pay for the marvellous

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To Shrewsbury and beyond…

ThePeloton and the leading technology website,The Register, are teaming up to produce a series of videos on cloud computing and its practical application. But it’s not as dry as it sounds. So far we’ve interviewed the man who came up with a scheme to use the cloud to reduce graffiti across London. And we’re just

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